Sunday, March 10, 2013

TV viewing rates

Aviel Yelinek 

Israelis are watching more and more television. During 2011 the average Israeli watched more than 232 minutes of television daily, an increase of 3% since last year and 33% since 2001. Among Israeli households, 89% had a television (75% in Jerusalem), and 53% of households had two or more televisions (28% in Jerusalem). Data for 2011 indicate that Jerusalem residents watched less television than did residents of Tel Aviv or Haifa. Of Jerusalemites surveyed, 41% stated that they do not watch television at all or do not watch regularly, compared with 8% of Tel Aviv residents and 9% of Haifa residents. Forty percent of Jerusalemites reported that they watch up to two hours daily (compared with 58% in Tel Aviv and 53% in Haifa), and 19% of Jerusalemites stated that they watched over two hours daily (compared with 33% in Tel Aviv and 39% in Haifa). Among Jerusalem households, 35% had cable or satellite television subscriptions, which is lower than the figure for Israel (62%), Tel Aviv (66%), and Haifa (70%). 

The extent of television watched varies by age group. In general, lower ages watch less television per day, and as the age rises television watching increases. For example, 18% of those aged 20-34 years reported that they do not watch television at all, compared with 13% of ages 35-49 and 10% of ages 50-64 and up. The age group 64 and up had the highest percentage of those who reported watching over two hours daily, at 56%, compared with 35% of 50-64-year olds, 30% of 35-49-year olds, and 31% of 20-34-year olds. The extent of television watching also varies in accordance with degree of religious observance. Among Haredi (Ultra-Orthodox), 88% stated that they do not watch television at all, compared with 13% of those who are observant or traditional, and 4% of the secular population. The data indicate that the secular watch more television – 35% watched over two hours daily, compared with 28% of the observant or traditional population and only 1% of the Haredim. 

Sources: Analysis of data of the 2011 Social Survey , Data of the Israel Audience Research Board

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